Quartz

Quartz

QUARTZ
More and more, shoppers today want to know their products were made ethically and sustainably, and clothing is one category they’ve put under particular scrutiny.  H&M’s newly launched label, Arket, and its website, which went live on Aug. 25, gives the location and name of the factory where each and every piece of clothing was made.

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Washington Post

WASHINGTON POST
Fashion companies’ websites are a rhetorical jungle of vague, virtuous-sounding self-description. As they boast of “ethical sourcing” and “positive impact,” the companies seek to reassure consumers and investors of brands’ commitments to “transparency” and “sustainability” — two of the most fashionable buzzwords in modern marketing. 

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